Slack - The Future of Work

Executed for Brand New School. Role: Associate Creative Director.

Work in Progress :30

A Brief History of Work :30

Slack is the premiere communication tool for the modern workspace. In 2021, Slack was looking to establish themselves as a friendly, approachable and human brand at the forefront of contemporary communication.

Knowing that collaboration is at the heart of the software, Director Chris Dooley and I took a mixed media approach to this campaign, breaking scripts into individual vignettes.

As long we had an idea that could represent the feeling of the copy, the execution could be fluid. The brand cohesion will come together with brand colors and signature wit that got stronger with each iteration.

This project generated a multi-year relationship with Slack that continues to the present.

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Executed for Brand New School
Director / Executive Creative Director: Chris Dooley
Associate Creative Director: Jeff Welk
Cinematographer: Ricardo Diaz
Line Producer: David Wolfson
CG Supervisor: Russ Wootton
VFX Supervisor: Mark French
2D Animation Director: Gerald Mark Soto
Art Director: Sebastian Camden
Designers: Alex Lopez, Jelly Wei, Kim Lin, Jun Yang,
Emeric Trahand, Coco Huang
Storyboards: Tung Chow Hsieh
2D Animators: Gerald Mark Soto, Seong Yeop Sim, Anthony Kim
Technical Director: Dan Bradham
3D Artists: Danish Jamil, Jeff Chavez, Ken Music, Pete Germano,
Ryan Chong, Shihan Barbee, Walt Lubinski
Lead Compositor: Mark French
Compositor: Sung Eun Moon, Eric Concepcion,
Jeff Dragon, Christian Mangual
Flame Artist: Joe Vitale
Editor: Mike Calao
Assistant Editors: Andrew Polich, Luke Buckley
Colorist: Shawn King @ Honest Labor
Sound Design & Mix: One Thousand Birds
CCO: Jonathan Notaro
Managing Partner: Devin Brook
Executive Producer: Garrett Braren
Head of Production: Johnna MacArthur
Producer: Kyle McKeveny
Associate Producer: Brendan Mills