Sanofi
I led a new business pitch for Sanofi in April 2023.
Sanofi wanted an engaging approach to discussing multiple sclerosis with incoming patients. A brief like that can easily lead to boring work, so we leaned into our inner Moebius and our inner Alex Gray to push a highly stylized look that could be lean in production.
We didn’t land this one, regrettably. But, I loved the way it turned out and our team was vibing with it enough to flesh out a few extra animation tests after the loss.
Onward and upward.
Character Design by Andres Rivera
Styleframes
Motion Tests
Credits:
Creative Director: Jeff Welk
Character Design: Andres Rivera
Designers: Andres Rivera, Yoon Lee, Yi Chen, Jelly Wei
Animation Director: Gerald Mark Soto
Animation: Seong Yeop Sim, Jane Liu
Executive Producer: Garrett Braren
Head of Production: Johnna MacArthur