Google - 2017 Holiday Campaign

Executed for Brand New School. Role: Art Director. 

In 2016, I lead production for Google’s product imaging, meaning if it was an image of their hardware, it passed through me.

That campaign lead to Google Holiday, a career highlight for me. Since we were already developing their products, Google asked us on-site to brainstorm ideas for the Web Store.

The campaign was so well received, the scope was expanded to their social channels.

Then the scope expanded to OOH, which included the 280’ LED wall at One World Trade.

And finally, Google expanded the campaign into a fully immersive window display to their storefront on Fifth Avenue. The build was complete with animatronic characters, a train set, and a ball pit.

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Executive Creative Director - Jonathan Notaro
Art Director - Jeffrey Welk
Designers - Alexander Vidal,
Andres Rivera, Sarah Orenstein
3D Lighting - Jamil Primas, Sarah Bockett,
Justin Miller, Minwoo Lee
Editors - Andrew Jenson, Tyler Byrnes
Executive Producer - Devin Brook
Storyboard Artist - Tony Chow
3D Animation - Grant Cerulo, Justin Miller,
Jason Wolley, Walter Lubinski
Director of Photography - David William Turner
Technical Director - Dan Bradham
2D Animation - Grant Cerulo, Jay Kim
Colorist - Mark French
Producer - Dorian Carli-Jones
3D Modelling - Justin Miller, Grant Cerulo,
Ryan Chong, Arnaldo Anujar, Shihan Barbee, Piotr Glabinski
Compositing - Paulo Diaz, Phil Massimino, Kristjan Zaklynsky,
Steinar Nedrebø, Sung Kim, Manuel Riedl