E-Trade - See Things Your Way

Role: Art Director

I don’t remember this one.

Or, I remember some things. I remember it was the most technically difficult project I’ve ever been a part of.

I remember presenting comps to the client and being told, not only are we “not in the ballpark” but we’re “not even playing the right sport”.

I remember trying to repaint a human face with the smudge tool.

I remember Brand New School kept a ton of the props in the NY office. They are still there actually, and I space out for a minute or two every time i see a giant mouse or an ear the size of a dog house.

Production Credits:
Director / Executive Creative Director - Jonathan Notaro
Managing Partner - Devin Brook
VFX Supervisors / Flame Artists - Mark French, Bryant Reif
Flame Artists - Kirk Baldeen, Greg Cutler
Art Directors - Jeffrey Welk, Andres Rivera, Jordan Lyle
Technical Director - Dan Bradham
Previs Animators - Bryant Reif, Dan Bradham, Tom Alex Buch,
Billy Maloney, Yaz Koyama, Dylan Nathan, Laury Santoso
Compositors - Jeff Billon, Eric Concepcion, Paulo Dias, Matthew Lane Smith,
Christian Lowe, Danica Parry, Kristjian Zaklynsky
Modeler - Scott Denton
Designers - Jeffrey Welk, Andres Rivera, Tom Alex Buch,
Jason Hogg, Karen Hong, Waka Ichinose, Kelly Jung, Peter Pace
Concept Artist - Carlos Ancalmo
Editor - Eric Wais
Assistant Editor - Tyler Byrnes
Head of Production - Julie Shevach
Producers - Johnna MacArthur, Greg Heffron
Cinematographer - Claudio Miranda
Colorist - Tim Masick (Company 3)