Circle - Illustration and Motion System

Role: Creative Director

The innovative fintech company approached us to create a visual ecosystem 
that showcases their technology in a simple, warm, and understandable way. 

We faced the challenge of creating a language for the brand,
while ensuring it worked with the existing components.

Developing the Ecosystem

We focused on the theme of 'fluidity' to  reflect the adaptability of digital currency. 

Our goal was to balance the brand's  technological innovation with visuals that convey trust and responsibility. 

To achieve this, we used visual strategies such as realistic materials and playful  expressions to illustrate our concepts. 

Hero Key Visuals

Hero key visuals are the crown jewel of the illustration system. These are large-format, full bleed illustrations based on a central brand theme that can ripple out to multiple use cases.

In addition to full-bleed hero artwork, our team delivered a set of smaller scale illustration for use in vignettes.

Vignettes function alongside headlines, links, infographics, or articles. They are also based on theme, and illustrate a loose concept that can compliment the content of the site.

These were delivered in both static and motion formats and optimized for web3 performance.

Motion System

Visualizing the USDC Coin

Circle needed a signature representation of the US Dollar Coin. Using the USDC logo, we developed a model, a light kit, and a signature material.

These assets represent the USDC across platforms, partners, and affiliates of Circle.

Typography

Datavis

How it All Comes Together