Arcade Social

Role: Art Director

After launching Apple Arcade in 2018, Jonathan Notaro, Chris Dooley and I developed a campaign to spread brand awareness through their new Twitter feed.

Already familiar with the IP, we rolled out strategy, design and production for content centered on the games Apple was looking to highlight.

The brief was wide open. Apple was open to any and all ideas, as long as they were optimistic and fun. This was during the depths of COVID, after all.

During the three-month timeline, we developed Memes, Tweets, Travel Posters, Show Packaging, Behind the Scenes Features, and everything in between. The turnaround for each deliverable was tight, so we relied on clever thinking and light production to keep engagement frequent and active.

Travelogue Posters

Ads for In-Game Items - Grindstone

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Ads for In-Game Items - Little Orpheus

Ads for In-Game Items - Butter Royale

Ads for In-Game Items - Overland

Amazing Arcade Plays

Campaign Credits:
Executive Creative Directors: Jonathan Notaro, Chris Dooley
Art Director: Jeff Welk
Copywriters: Chris Roberti, Jordan Morris, Dave Muhlenfeld, Matt Vescovo
Designers: Theo Daley, Juan Molinet, Abi Goh, Jeff Welk, Emeric Trahand,
Mercedes Affleck, Yi-Jen Liu, Jose Checa, Shalinder Matharu,
Jean Michel Verbeeck, Pedro Murtiera, Mike Kelly, Jun Yang
Animators: Naoko Hara, Adam Stockett, Jaime Flores, Liz Lukens,
Jun Lee, Olive Welsh, Teddy Gage, Anthony Kim, Seong Yeop Sim,
Hayato Yamane, James Vogel, Dave LoGiudice, Yuki Nakajima
Storyboards: JP Peer
3D Artists: Jeff Bryson, Eric Schnell, Ken Music, Donny Valverde
Editor: Mike Colao, Eren Gülfidan, Moss Levenson
Assistant Editor: Matt Anderson
Cinematographer: Frederik Säll
Colorist Seth Ricart
Audio: Mixer One Thousand Birds
CCO: Jonathan Notaro
Managing Partner: Devin Brook
Executive Producer Garrett Braren
Head of Production: Johnna MacArthur
Producer: Kyle McKeveny
Associate Producer: Brendan Mills